Driven by the power of building brands, experiences, teams, and cultures, Jessica has helped redefine how startups to Fortune 100 companies, such as Google, American Express, Softbank, and Uber, develop brand marketing and partnership strategies, and editorial programs. She has built creative ways to connect with diverse customers - including employees - through campaigns, live & digital experiences, and cultural moments.
Jessica has partnered and negotiated with CEOs, creators, and business and non-profit leaders, and is a creative instigator, powerful relationship-builder, and relentlessly strives for excellence ... all while keeping a sense of humor.
Jessica, a brand development professional, approached me seeking a logo and brand collateral for her new venture, Jabzap. The challenge was to create a visual identity that was both edgy and professional, appealing to high-level decision-makers at prominent companies like Google, American Express, and Uber.
My responsbility was to translate Jessica's vision into a compelling visual brand, designing a logo and supporting collateral that captured Jabzap's dynamic and innovative spirit while maintaining a sophisticated and credible aesthetic. This involved a six-month collaborative process to refine the brand's visual language.
I began with extensive research and brainstorming, exploring various design concepts that balanced edginess with professionalism. I then developed several logo iterations, presenting them to Jessica for feedback and refinement. We focused on creating a clean, modern design that conveyed both excitement and authority. I also designed supporting brand collateral, including business cards, letterheads, and digital templates, ensuring consistency across all marketing touchpoints. Throughout the process, I maintained open communication with Jessica, incorporating her insights and feedback to achieve a final design that exceeded her expectations.
The resulting logo and brand collateral successfully established Jabzap's distinct visual identity, resonating with its target audience of high-level decision-makers. The cohesive brand visuals were implemented across all marketing touchpoints, significantly driving brand awareness and solidifying Jabzap's position in the market. The six-month collaboration yielded a strong, impactful brand that effectively communicated Jabzap's value and attracted the attention of key stakeholders.
