Tasked with elevating the digital presence of Carneros Resort & Spa, a premier Napa Valley retreat, I spearheaded a comprehensive brand refinement initiative. This involved not just a visual refresh, but a strategic overhaul encompassing brand guideline development and a fully redesigned website. Recognizing the critical importance of seamless user experience, particularly during the check-in process, I employed meticulous user journey mapping.
This deep dive into user behavior revealed key pain points, allowing for targeted design solutions that significantly enhanced site navigation and goal completion. The resulting brand ecosystem now authentically reflects Carneros' luxurious essence while ensuring intuitive and delightful user interactions across all touchpoints.
