Connect Outdoor Media, specializing in LED billboard truck advertising, had an existing brand identity and logo that were of low quality and failed to capture the dynamic nature of their services. They needed a brand refresh and a compelling pitch deck to attract business owners to their out-of-home (OOH) advertising solutions.
My role was to redesign the logo, create a persuasive pitch deck, develop a user-friendly website with self-service advertising options, and manage a cost-effective PPC marketing campaign to drive client conversions.
I began by collaborating with the owner and key shareholders to understand their vision and target audience. I then designed a modern, high-quality logo that reflected the energy and impact of their LED billboard trucks. I created a visually engaging pitch deck that highlighted the benefits of OOH advertising and showcased Connect Outdoor Media's unique offerings. I developed a website that allowed business owners to easily explore advertising options and book campaigns. I then implemented a targeted PPC campaign on Google's advertising platform, optimizing keywords and ad placements to minimize costs and maximize conversions.
The brand refresh, pitch deck, and website effectively captured the attention of business owners, leading to increased interest in Connect Outdoor Media's services. The targeted PPC campaign resulted in a 45% reduction in customer acquisition cost and a 20% increase in client conversions. The project successfully established Connect Outdoor Media as a leading provider of innovative OOH advertising solutions, driving significant growth for the business.
Media kit.
